BEST PRACTICES FOR PHILANTHROPIC EMPLOYEE RELATIONS INITIATIVES
When looking to launch your own employee relations campaign around a CSR initiative, don’t overlook the following key components, as identified and described by Beth Courtier, head of BT’s Charity...
View ArticleCase Study: BT Supports Its Employees' Volunteer Efforts via Global...
Connecting employees who are scattered around the globe is a monumental challenge for any organization, and BT, a global provider of communications solutions and services, is no exception....
View ArticlePutting Customers at the Center of Charter’s Brand Experience
Customers were the focal point of Charter Communications ’ campaign surrounding the digital transition, but this stakeholder group is front and center in the company’s other marketing/communications...
View ArticleEducation, Messaging Drive Effective Government Comms
Verizon’s rolling out of its FiOS video service in New York City wasn’t just a matter of connecting optical cable. Connecting with a number of local and state officials was first and foremost, and the...
View ArticleCase Study: Verizon Communications Team Goes Behind the Scenes And In Front...
Ever since Verizon launched FiOS TV in Keller, Texas, in September 2005, the company’s ultimate goal had been to roll out the all-fiber-optics video service in the major cities in its service area,...
View ArticleCase Study: Grasshopper’s Multi-Sensory Campaign Grows by Leaps And Bounds,...
Chocolate-covered grasshoppers and a video on entrepreneurship were two of the key components in the Grasshopper Group's rebranding effort....
View ArticlePositive Topics (and Apple) Grab Big Share of Tech Coverage in Media; Global...
▶ Positive Tech: While the media is not extremely focused on technology coverage—it accounts for less than 1.6% of total—much of the coverage in this area is positive, with about 23% of all...
View ArticleSocial Media Shake-Up: Twitter Transforms PR/Journalist Relationship
As the media moves to social platforms to hunt for and receive story ideas, PR pros must exploit this change and adjust their outreach strategies accordingly....
View ArticleThree Green Building Blocks: C-Suite Buy-In, Training, Employee Enthusiasm
As consensus-building experts, communications pros are uniquely qualified to help their organizations get started with sustainability programs....
View ArticleQuick Study: Hoop Fans Add Social to Madness: Smaller Boards Equal Better...
▶ March Madness Turns Social: Nearly one in four online American adults (23%) revealed that they will be using some form of social media to follow this year’s men’s NCAA Tournament, says new research...
View ArticleAs Texting Moves From Simple Prompts to Bottom-Line Actions, R U Ready?
Advances in technology and a steady increase in activity may soon make texting a viable tactic within overall communications strategies....
View ArticleB2B Communications: Use Integrated Approach to Engage Industry Analysts and...
B2B PR pros discuss the changing face of analyst relations and the new techniques being used to reach these important targets....
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